When To Quit
This Episode’s Top Tips
We've got to give up the notion that winners never quit. Persistence doesn't guarantee success - we can persist at the wrong things forever and never make progress.
There are two curves we've got to look for when starting something new - the dip and the cul-de-sac. A cul-de-sac is a dead end. The dip is the point where things start to get hard - we've got to stop quitting things when they get hard and embrace the dip.
We'll often stick out things we should quit. There are a lot of reasons that we might stick something out like the sunk cost fallacy or the planning fallacy. Regardless of why we're sticking around, once we realize that we're in a dead-end we've got to accept that we need to quit and try something new.
Mentioned in This Episode
The Dip
